When crisis strikes,
improvisation fails.
Preparation prevails.
Media Impact is a trusted partner in crisis communication, capable of deploying a structured, proven methodology adapted to the most sensitive contexts.
In an environment where every crisis instantly becomes visible, amplified and interpreted, the ability to structure a response makes the difference between a managed tension and a lasting crisis.
Crisis Control
Framework™
Crisis Control Framework™ — Media Impact's proprietary methodology for crisis management. Built from decades of field experience, it structures intervention into four sequential and interdependent phases.
Each phase can be activated independently depending on when we enter the relationship — before, during or after a crisis. The method is adapted to Swiss and international contexts, with particular attention to compliance and territorial issues.
Identify and model risks
Reduce uncertainty before it becomes public. Rigorous prevention work is always less costly than reactive crisis management.
Build the line of defence
Have an immediately deployable framework. Every hour lost at the start of a crisis costs weeks of rebuilding.
Manage communication under pressure
Regain narrative control in real time. Speed of response and message consistency are the two decisive factors.
Restore and strengthen reputation
Turn a critical situation into a credibility asset. A well-managed crisis can lastingly reinforce trust in an organisation.
At the interface of law
and communication
In litigation and sensitive crisis situations, communication must be perfectly coordinated with legal imperatives. Media Impact operates at this critical interface — a rare positioning that simultaneously protects image and legal standing.
Legally compatible public statements
Every message is validated to be consistent with the legal position without compromising the public image.
Absolute confidentiality
All our crisis mandates are handled with total discretion. Our clients are never cited without explicit agreement.
Swiss law expertise
A thorough understanding of Swiss legal and media specificities — compliance, territoriality, press law.
Poorly managed communication can undermine a legal position.
A well-constructed strategy strengthens both.
— Media Impact approach
We intervene in all crisis contexts — anticipated or not
Media crisis
Managing situations where the company or its executives find themselves at the centre of negative or uncontrolled media coverage.
Legal dispute
Communication coordinated with legal teams during a trial or investigation — maintaining image while preserving legal strategy.
Governance crisis
Internal conflicts, executive departures, shareholder disagreements — structuring communication to limit external impact.
Digital & Reputational Crisis
Smear campaigns, fake news, bad buzz — rapid intervention on digital channels and in AI systems.
Operational accident or incident
Managing communication during an accident, security incident or product defect with public impact.
Merger, acquisition, restructuring
Supporting sensitive strategic announcements — communication with employees, partners and media.
When the storm hits,
it's too late.
Act now.
From vulnerability audits to emergency response — Media Impact is ready to step in and protect your reputation.