01
Media Relations
Building and activating lasting relationships with journalists, in Switzerland and internationally. Editorial angles, exclusive management, qualitative coverage.
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Agency RP & Intelligence de Réputation
Journalistic experience — driving algorithmic influence
For over three decades, Media Impact has been shaping and projecting its clients' reputation in the public arena — from traditional media to the AI systems that now define how information is accessed.
35+
years of public relations
expertise
expertise
2Bn
broadcast views
Valais Illumination
Valais Illumination
1000+
press mentions
over 8 years (Greenmotion)
over 8 years (Greenmotion)
20 years
with Breitling &
Solar Impulse
Solar Impulse
They trust us
Our expertise
02
Crisis Communication & Litigation
Crisis Control Framework™ — a proprietary 4-phase methodology: Anticipate, Structure, Control, Stabilize. Law & communication interface under pressure.
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Reputation Intelligence (AIO/VSEO)
Control what algorithms and AI systems retain about you. AI reputation audit, semantic authority, visibility in generative environments.
Learn moreFondée à Genève
Gérard Sermier
Founding partner — Breitling Orbiter, Solar Impulse
Rohan Sant
Founding partner — L'Agefi, UBP, allnews.ch
Where others broadcast,
we orchestrate.
Where some publish,
we position.
Founded on a powerful journalistic network, Media Impact embodies a new generation of PR agencies — a firm capable of bridging traditional editorial rigour with the contemporary dynamics of digital visibility and algorithmic influence.
We analyse, structure and amplify messages. Our approach is grounded in a deep understanding of media ecosystems, enriched by advanced mastery of today's distribution dynamics: SEO, artificial intelligence, data narrative and digital reputation.
About the partners
Case Studies &
success stories
All our success stories
Aeronautics — 20 years of collaboration
Breitling Orbiter & Solar Impulse
20
20 years of worldwide media coverage, from the first non-stop round-the-world balloon flight (Piccard & Jones, 1999) to the early stages of Solar Impulse — each achievement transformed into lasting reputational capital.
View the success storyTerritory
Illumination of the Valais peaks
2 Bn
Broadcast views. A pyrotechnic operation with no digital safety net — proof that a radical image alone can generate worldwide virality.
ReadWatchmaking
Omega — Precision in motion
A lunar rover driven through the streets of lakeside Geneva, Nicole Kidman, global golf. Turning the essence of a prestige house into real, media-powerful moments.
ReadInnovation — 30 years
Geneva International Exhibition of Inventions
20 years of managing international press relations. Thousands of worldwide media mentions for the benchmark platform for applied innovation.
ReadSport — 19 years
Grand Raid BCVs
125 km, 5,000 m elevation gain, helicopter media management. 19 years at the top of endurance sports communication.
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New
Reputation is now shaped
in the memory of AI
AI models select, synthesise and crystallise information. Being visible is no longer enough — what matters is how AI chooses to portray you. Your narrative needs to be shaped, not left to chance. Media Impact is a pioneer in algorithmic Reputation Intelligence.
Discover the AIO/VSEO approachAUDIT
AI Reputation Audit
We map how AI systems describe your company and its leaders. We detect biases, gaps and negative signals in generative systems.
VSEO
Optimisation for generative AI
We help you position content in environments where answers are generated, not simply indexed — and we guide you through the architecture of algorithmically driven content.
AUTHORITY
Lasting semantic authority
We support you in producing less, but better — structured, coherent content repeated over time, recognised by algorithms as reference sources.
Frequently asked questions
Questions our clients ask us
Find all our answers on territorial strategy, compliance, AIO and reputation protection against artificial intelligence.
All FAQsAIO (Artificial Intelligence Optimization) means being directly integrated into the responses generated by AI systems, alors que le SEO vise à apparaître dans les résultats des moteurs de recherche. En SEO, vous êtes une option ; en AIO, vous devenez une référence. Il s'agit de travailler l'autorité sémantique, la cohérence des contenus et la qualité des sources.
A proactive strategy is required: developing structured and credible content, strengthening semantic authority, conducting regular AI reputation audits and responding quickly when false information appears. Reputation is no longer shaped only in the media, but also in the memory of algorithmic systems.
The Swiss market is fragmented across multiple languages and cultures. An effective strategy in French-speaking Switzerland does not produce the same results in German-speaking Switzerland or Ticino. A Swiss PR agency must master these specificities: access to the right journalists, local sensitivities and adaptation of narratives by linguistic region.
Compliance imposes a strict framework: every public statement must be legally validated and coordinated with internal teams. In a crisis situation, organisations must balance media transparency with legal constraints. Poorly managed communication can undermine a legal position or expose the institution to additional risks.
Let's connect
Your reputation is
a strategic asset.
Let's treat it accordingly.
Emergency response, strategic counsel or AI reputation audit — the Media Impact team is at your disposal.