Journalistic experience — driving algorithmic influence
For over three decades, Media Impact has been shaping and projecting its clients' reputation in the public arena — from traditional media to the AI systems that now define how information is accessed.
en relations publiques
Illumination Valais
sur 8 ans (Greenmotion)
Solar Impulse
Our expertise
Building and activating lasting relationships with journalists, in Switzerland and internationally. Editorial angles, exclusive management, qualitative coverage.
Learn moreCrisis Control Framework™ — a proprietary 4-phase methodology: Anticipate, Structure, Control, Stabilize. Law & communication interface under pressure.
Learn moreControl what algorithms and AI systems retain about you. AI reputation audit, semantic authority, visibility in generative environments.
Learn moreWhere others broadcast,
we orchestrate.
Where others broadcast, we orchestrate. Where some publish, we position.
Founded on a powerful journalistic network, Media Impact embodies a new generation of PR agencies — a firm capable of bridging traditional editorial rigour with the contemporary dynamics of digital visibility and algorithmic influence.
We analyse, structure and amplify messages. Our approach is grounded in a deep understanding of media ecosystems, enriched by advanced mastery of today's distribution dynamics: SEO, artificial intelligence, data narrative and digital reputation.
Case Studies
Breitling Orbiter & Solar Impulse
20 years of worldwide media coverage, from the first non-stop round-the-world balloon flight (Piccard & Jones, 1999) to the early stages of Solar Impulse — each achievement transformed into lasting reputational capital.
View the success storyIllumination of the Valais peaks
Broadcast views. A pyrotechnic operation with no digital safety net — proof that a radical image alone can generate worldwide virality.
ReadPrecision in motion
A lunar rover driven through the streets of lakeside Geneva, Nicole Kidman, global golf. Turning the essence of a prestige house into real, media-powerful moments.
ReadGeneva International Exhibition of Inventions
20 years of managing international press relations. Thousands of worldwide media mentions for the benchmark platform for applied innovation.
ReadGrand Raid BCVs
125 km, 5,000 m elevation gain, helicopter media management. 19 years at the top of endurance sports communication.
ReadGreenmotion & evpass
1,000+ press mentions over 8 years. Media Impact built the media credibility of these electric mobility pioneers in Switzerland.
Read
Reputation is now shaped
in the memory of AI
AI models select, synthesise and crystallise information. Being visible is no longer enough — what matters is how AI chooses to portray you. Your narrative needs to be shaped, not left to chance. Media Impact is a pioneer in algorithmic Reputation Intelligence.
Discover the AIO/VSEO approachQuestions our clients ask us
Find all our answers on territorial strategy, compliance, AIO and reputation protection against artificial intelligence.
All FAQs →Let's connect
Your reputation is a strategic asset. Let's treat it accordingly.
Emergency response, strategic counsel or AI reputation audit — the Media Impact team is at your disposal.