An integrated approach
to reputation
From strategy to influence — Media Impact structures its interventions around three complementary pillars, aligned with today's media and algorithmic dynamics.
Visibility is not declared.
It is built.
In an information-saturated environment, only structured, credible and strategically distributed messages manage to emerge durably.
We intervene at every stage of the communication cycle: from message definition to distribution, through to impact measurement. This integrated approach allows us to align editorial priorities, branding objectives and influence dynamics.
As journalists ourselves, we design campaigns that meet the standards of journalistic ethics. Every message is structured to fit an information logic, not a promotional one.
Media Relations
Building and activating strong relationships with journalists, in Switzerland and internationally, to generate qualitative and lasting coverage. Our journalistic network, built since 1990, gives us direct access to the right contacts in every newsroom.
Crisis Communication & Litigation
Media Impact has developed a proprietary methodology — the Crisis Control Framework™ — designed to manage crisis situations, reputation protection and communication in complex litigation contexts. Under pressure, improvisation destroys value. Method creates it.
Media Training
Speaking to the media cannot be improvised. It must be prepared. Media Impact supports executives, spokespeople and experts in preparing their media appearances — television, radio, print and digital formats — with an approach grounded in journalistic practice.
Three pillars, one belief:
visibility and credibility are inseparable
Media Relations & Thought Leadership
Building lasting relationships with journalists, generating qualitative coverage and positioning our clients as references in their sector.
ExploreCrisis Communication & Litigation
Crisis Control Framework™ — a 4-phase methodology for managing communication under pressure, at the interface of law and reputation.
ExploreReputation Intelligence (AIO/VSEO)
Control what algorithms and AI systems retain about you. AI reputation audit, semantic authority, visibility in generative environments.
Explore
A thorough approach,
a culture of results
Every mandate follows a structured process, from initial analysis to impact measurement. We never separate visibility from credibility.
Analysis & Diagnosis
Media ecosystem mapping, target identification and communication objective definition.
Strategy & Messages
Editorial angle definition, key message construction and distribution plan adapted to each target media.
Execution & Distribution
Activation of the journalistic network, press relations management and orchestration of public statements.
Measurement & Optimisation
Coverage monitoring, impact analysis and continuous strategy adjustment to maximise the durability of results.
A message to craft, a crisis to navigate,
an interview to ace?
The Media Impact team is at your disposal for an initial conversation with no commitment.